An optimized retail media strategy for American Crafts led to success on Michaels.com
intarget is an Italian strategic consultancy, specializing in the customer journey and also a certified Criteo Partner. The company supports market brand leaders in the luxury fashion, automotive, travel, pharmaceutical, food, and banking sectors, and acts as a digital mediator in over 60 countries.
What makes intarget special is its will to place strategy above the media, relying on the strength of data and ideas to reach increasingly important goals. “I see digital as a wave, a never-ending flow of information, relationships and conversations. In one word: data,” says Nicola Tanzini, CEO and Founder of intarget.
The agency always strives to reach their clients’ needs and expectations while respecting the core values of their brand, promoting diversity amongst their collaborators, whilst understanding that technology is only a vehicle and that people are a company’s real potential. For these reasons and more, intarget and Criteo are a well-made match.
“Criteo offers high-quality and high-performance solutions that are strategic for our clients as they are the perfect blend between technology and data,” Chiara Naldi, Head of Advertising at intarget explained. As a certified Criteo Partner, intarget unlocked resources to help it promote Criteo’s different solutions amongst its clients.
By joining the Criteo Partner program, intarget also gained access to training and certification, and earned recognition to attract new customers. It also got the support it needed to help its clients maximize results from their Criteo campaigns.
Thanks to Criteo’s technology stack, intarget can efficiently integrate their client’s first-party data. According to intarget, Criteo’s solutions have proved themselves crucial for their clients both in terms of acquiring new and highly qualified users, as well as in terms of increasing conversion by showing the right content, at the right time, for the right user. “Criteo’s algorithm has its own identity and uniqueness,” Naldi highlighted, “capable of efficiently integrating the design element with data and media management.”
What’s next for this power duo? As a mid-term plan, intarget wants to expand the adoption of Criteo solutions to all main clients of the company and examine which of the other solutions offered by Criteo (not yet in use) could be implemented and promoted. At Criteo, we will keep working hard in developing and improving our solutions so that, together with our partners we can achieve all of their and our client’s goals.
Find out what we can do for you.