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If Minions Don’t Conquer The World, Brands Will; Criteo Is Back From The Brink

A few years ago, Criteo faced an existential crisis. Apple’s privacy policies seemed purpose-built to take the company. Criteo faced a campaign by hedge fund short-sellers who considered it fraudulent. For a period in 2020, Criteo traded below the value of its cash and owned assets. But Criteo weathered those tempests and has now taken the lead in the programmatic retail media category, Insider reports.

In The News

Meta Avoids Fine With Online-Ads Pledges in French Probe

Meta Platforms Inc. avoided heavy fines after offering to address French antitrust concerns over its online advertising market. In July last year, Meta proposed a series of commitments to address concerns that Facebook’s behavior may make it harder to view available ad space online, and on smart phones, as well as data linked to campaigns on the social network.

Press Releases

Criteo Welcomes the French Competition Authority Decision Restoring Partner Status and Partner Access to Meta Ad Inventory

NEW YORK, June 16, 2022 - Criteo S.A. (NASDAQ: CRTO), the Commerce Media company, welcomes the French Competition Authority's favorable decision released today to accept commitments offered by Meta (previously Facebook) to address the authority's competition complaint relating to Meta's termination of its ad buying partnership with Criteo. As part of the accepted commitments, Criteo will be reinstated as an authorized partner, restoring the company's ad buying capabilities on Facebook and now Instagram.

Press Releases

Criteo Announces Plans for New Technology Operations and Analytics Center to Scale Operations and Grow Talent in Asia Pacific

Asia Pacific, 15 June 2022 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, has announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India. With the goal of strengthening its support for its clients and partners, the development of this center is part of Criteo’s strategic plans to expand and scale its operational capabilities across the Asia Pacific (APAC) region and beyond.

Press Releases

Criteo Tackles Retail Media Siloes with API Partnership Expansion in EMEA

London, UK – 14 June 2022 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announces the expansion of its successful API programme to EMEA. Launching in the UK, France, Germany, Spain and the Netherlands, the API Partnership will give brands and agencies the choice to manage retail media campaigns via their preferred third-party platform.

In The News

Rory Mitchell of Criteo on the Top 5 Ways to Market, Advertise & Promote an Ecommerce Business Today

As a part of our series called “The Top 5 Ways To Market, Advertise & Promote An Ecommerce Business Today”, we had the pleasure of interviewing Rory Mitchell. Rory Mitchell is Executive Managing Director of the Americas. He leads Criteo’s commercial team across the United States, Canada and Latin America, including customer success, operational efficiency and revenue.

In The News

Companies Like Walmart and Klarna Are Hiring These 10 Adtech Firms to Cash In on Retail Media’s Growth

Retailers like Walmart, Michaels, and Kroger are aggressively building advertising arms, and advertising-technology companies want to cash in. Retailers see an opportunity to get a piece of an industry that's dominated by Amazon but growing. Boston Consulting Group has estimated that e-commerce advertising will grow to $100 billion by 2026, representing 25% of total digital-media spending.

In The News

10 Remarketing Tools for Reengaging & Winning the Conversion

Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.

In The News

Megan Clarken Is Creating a Brand Refresh That Can Navigate Disruption

Paris-based Criteo is in the thick of its transformation from a single-product retargeting company to a multi-product commerce media platform, and steering the ship is CEO Megan Clarken. Under her leadership in 2021, the ad tech brand experienced 46% year-over-year growth in its non-targeting products—an area that now represents 32% of Criteo’s business.

Press Releases

Criteo Reports Strong First Quarter 2022 Results

NEW YORK - May 4, 2022 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the commerce media company, today announced financial results for the first quarter ended March 31, 2022.