Ülker’s video advertising campaign reaches awareness milestones
A leading alcohol brand wanted to connect with Walmart customers who were gearing up to celebrate Fiesta Patrias, a series of national holidays in Mexico. During this festive season, the brand wanted to test how successful running a campaign within the alcoholic beverages category would be at Walmart Mexico.
One of the brand’s main goals was to secure a strong return on ad spend with their campaign. The brand also challenged the Walmart Connect Mexico team to help increase sales for one of their top product lines on Walmart Mexico through Criteo’s award-wining retail media platform.
Working closely with the Criteo team, the alcohol brand leveraged Criteo’s Retail Media Platform to run a Sponsored Products campaign with key placements on Walmart Mexico.
This campaign strategy created the opportunity for the alcohol brand to target and reach Walmart shoppers close to conversion. The Criteo team also continued to increase bids throughout the campaign flight dates, helping the alcohol brand generate additional visibility from shoppers.
As a result of the partnership, the alcohol brand saw tremendous success. The campaign achieved a return on ad spend of 3,345% and an increase of 119% in incremental lift/sales lift.
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