Predictive Bidding accurately forecasts each shopper’s engagement, conversion, and average order value, and bids the right price for each ad inventory to reach them.
Powered by 900TB of consumer data on the interactions between 685M shoppers and 4B+ products, , Predictive Bidding determines the right bid for every impression. Using insights on each shopper’s potential value, you can make the most out of your marketing budget.
Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.
Data-driven predictions of every shopper’s potential engagement, conversion, and average order value allow the AI Engine to allocate your budget based on each individual shopper’s worth to you.
Meet revenue, conversions, traffic, or product margin goals with optimization models which ensure your ads are shown to shoppers most likely to drive your desired results.
Reach shoppers through the best ad inventory chosen by the Engine based on predicted inventory and publisher site performance for every individual impression.
Predictive Bidding takes only 10 milliseconds, 10X faster than a blink of an eye, to choose a relevant ad, calculate all variables, and place the right bid at inventory auction.
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